Political Communication: A Diplomatic Tool for Global Peace and Sustainable Development

Abstract

This study examined political communication as a diplomatic tool for global peace and sustainable development, with a focus on international cooperation and advancing the United Nations’ Sustainable Development Goals (SDGs). Motivated by the evolving nature of diplomacy in the digital age, the study addressed the limited understanding of how political communication shapes diplomatic efforts toward long-term peace and sustainability amid global challenges such as conflict, inequality, and climate change. The objectives were to examine diplomatic communication strategies, assess their effectiveness in advancing peace, and analyse their role in promoting sustainable development, while the research questions focused on identifying key strategies, their diplomatic impact, and effectiveness. The study is significant for policymakers, diplomats, and international organisations seeking to strengthen communication for peace and development. Its scope covered global diplomatic practices, particularly media engagement, public diplomacy, and digital diplomacy. Anchored in agenda-setting theory, which explains how media influences public attention rather than opinions (McCombs & Shaw, 1972), the study adopted a mixed-methods approach combining surveys and interviews with diplomats and international communication experts. The findings revealed that political communication significantly influences peacebuilding and the promotion of the SDGs, with media engagement and public diplomacy playing critical roles. The study recommended strengthening media partnerships, expanding public diplomacy, leveraging digital platforms, and promoting multilateral policy dialogue, concluding that political communication is essential for achieving global peace and sustainable development.